FixAds is a read-only diagnostic for Meta ad accounts. You connect your account, it reads your campaigns through the Marketing API, runs a deterministic rule engine across every campaign, ad set, and ad, and shows you exactly what is wasting budget and how to fix it. It never changes anything in your account. Every fix stays in your hands.
It exists because auditing a Meta account by hand is slow, and most of what goes wrong is invisible until someone checks the whole account at once: an ad set stuck in learning, budget trapped on a loser, frequency quietly climbing, a placement burning money, a pixel that stopped firing after a site update. A senior media buyer spots these in a manual audit. FixAds encodes that same judgment into rules so it runs in minutes, for anyone.
How the engine works
The core of FixAds is deterministic, not a chatbot guessing. Every finding comes from an explicit rule with a threshold drawn from senior media-buyer practice and cross-checked against Meta's current documentation and how the platform actually behaves in 2026. The same account always produces the same findings, because real diagnosis has to be repeatable. An AI agent sits on top to explain the findings in plain language and answer questions, but it only reasons over your real account data, never invents numbers.
The playbooks on our blog are the same logic written out: the thresholds, the reporting traps, and the fixes the tool applies to real accounts.
Who is behind it
FixAds is built and run by Mattia Beltrami, founder, under Noesis AI, created in Italy. Mattia is a software and AI engineer trained at Politecnico di Milano, and builds developer tools and AI systems in the open, most of them on GitHub. He built the diagnostic engine behind FixAds and writes the guides on this blog. FixAds is an independent product and is not affiliated with Meta Platforms, Inc.
Questions, feedback, or a diagnosis that looks off? Write to noesisai.it@gmail.com. We read every message.